INSEAD Knowledge
Harvard Business Review
McKinsey Quarterly
Martin Roll, "Asian Brand Strategy"
David A. Aaker, "Building strong brands"
David A. Aaker, "Brand Leadership"
David A. Aaker, "Managing brand equity"
David A. Aaker, "Brand Portfolio Strategy"
Kevin Lane Keller, "Strategic Brand Management"
Jean-Noël Kapferer, "The New Strategic Brand Management"
Sergio Zyman, "The end of marketing as we know it"
Kjell Nordstrom & Jonas Ridderstraale, "Funky Business"
Helmutt Schütte, "Strategies for Asia Pacific"
Helmutt Schütte, "Consumer Behaviour in Asia"
Naomi Klein, "No logo"
Ian Batey, "Asian branding - A great way to fly"
Paul Temporal, "Branding in Asia"
Paul Temporal, "Advanced Brand Management"
Rolf Jensen, "The Dream Society"
Ethan Rasiel, "The McKinsey Way"
Ethan Rasiel, "The McKinsey Mind"
John Grant, "The new marketing manifesto"
Howard Schultz, "Pour your heart into it"
David Greising, "I'd like the whole world to buy a Coke"
Greg Sheridan, "Asian values, Western dreams"
Peter J. Williamson, "Winning in Asia"
Douglas B. Holt, "How brand become icons"
Margaret Mark & Carol S. Pearson, "The Hero and the Outlaw"
Michael Backman & Charlotte Butler, "Big in Asia"
Michael Backman, "The Asian Insider"
Scott M. Davis, "Brand Asset Management"
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"Martin is a top tier executive, business consulting professional
whose accomplishments when it comes to branding excellence,
leadership and Asian knowledge, are second to none.
He is bright, articulate and freely shares his knowledge with
wit and directness. He approaches both life and the consulting
process with integrity, knowledge and a "can do" attitude. I would
recommend him without hesitation."
Michael Aagaard Andersen
Executive Vice President
Bang & Olufsen Ltd
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