INSEAD Knowledge
Harvard Business Review
McKinsey Quarterly
Martin Roll, "Asian Brand Strategy"
David A. Aaker, "Building strong brands"
David A. Aaker, "Brand Leadership"
David A. Aaker, "Managing brand equity"
David A. Aaker, "Brand Portfolio Strategy"
Kevin Lane Keller, "Strategic Brand Management"
Jean-Noël Kapferer, "The New Strategic Brand Management"
Sergio Zyman, "The end of marketing as we know it"
Kjell Nordstrom & Jonas Ridderstraale, "Funky Business"
Helmutt Schütte, "Strategies for Asia Pacific"
Helmutt Schütte, "Consumer Behaviour in Asia"
Naomi Klein, "No logo"
Ian Batey, "Asian branding - A great way to fly"
Paul Temporal, "Branding in Asia"
Paul Temporal, "Advanced Brand Management"
Rolf Jensen, "The Dream Society"
Ethan Rasiel, "The McKinsey Way"
Ethan Rasiel, "The McKinsey Mind"
John Grant, "The new marketing manifesto"
Howard Schultz, "Pour your heart into it"
David Greising, "I'd like the whole world to buy a Coke"
Greg Sheridan, "Asian values, Western dreams"
Peter J. Williamson, "Winning in Asia"
Douglas B. Holt, "How brand become icons"
Margaret Mark & Carol S. Pearson, "The Hero and the Outlaw"
Michael Backman & Charlotte Butler, "Big in Asia"
Michael Backman, "The Asian Insider"
Scott M. Davis, "Brand Asset Management"
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"Martin is a top tier executive, business consulting professional
whose accomplishments when it comes to branding excellence,
leadership and Asian knowledge, are second to none.
He is bright, articulate and freely shares his knowledge with
wit and directness. He approaches both life and the consulting
process with integrity, knowledge and a "can do" attitude. I would
recommend him without hesitation."
Michael Aagaard Andersen
Executive Vice President
Bang & Olufsen Ltd
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"Building successful global brands is - and will be - critical for the rapidly increasing
number of Asian champions on the global stage. Martin Roll provides a compelling and practical
roadmap on how to do this based on his extensive experience advising Asian corporations."
Dominic Barton
Worldwide Managing Director
McKinsey & Company |
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"Asian Brand Strategy is an important handbook for Asian executives
aspiring to build strong brands. It provides a solid foundation for future success in the global market place."
John A. Quelch
Lincoln Filene Professor of Business Administration Harvard Business School and Chairman of the Academic Council at CEIBS
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