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Martin Roll: Brand, Marketing, Strategy & Leadership articles

Martin Roll contributes a broad range of leadership, brand and marketing opinion features and articles which are regularly published by international media. Check out the many topics covered and keep an eye on new items weekly.



Complete guide to China branding 10 steps for China brands

The Chief Marketing Officer A New Boardroom Role

Giorgio Armani - the ultimate fashion brand

Singapore Airlines - An Excellent Asian Brand

The CEO drives the brand

Strong brands are led by the CEO

Amanresorts The unbranded brand

Indonesia The country branding puzzle

Fiji Water - The exotic water brand

Banyan Tree - Branded Paradise

Brand Equity - managing by marketing metrics

Branding - The strongest value driver for New Asia

Shiseido - The Asian Cosmetic brand

Branding and Marketing in Emerging markets

Challenges to iconic brands Case of Starbucks

Apple A true global iconic brand

Jim Thompson The Asian Silk Brand

SK-II Premium Asian appeal

Brands - be true to the Asian roots

The Asian craze for Western brands

Perspectives on Corporate Branding Strategy

10 steps to successful Corporate Branding

Evolution of South Korea's giants: Chaebols

Customer centricity, customer service, brand marketing

Uniqlo brand strategy, fashion brand, Japanese brand

Costa Coffee brand strategy, coffee brand, China branding

SONY brand strategy, Japanese brands, Samsung, Apple, LG, Nokia

Giant brand strategy, bicycle brand, Taiwan brand

Glocalization, global marketing, branding, Unilever, Hindustan Lever, Nokia

Faceshop brand strategy, Korean cosmetics brand, Asian brand

Hello Kitty brand strategy, Sanrio, Japanese brand, Asian consumer

The Geely brand - China’s entry to the global car market

Vietnam - Potential hotbed for future Asian brands

Iconic brands

Haier brand strategy, China brands, brand marketing

Brand marketing - from customer-centric to customer-driven

Asian brands need to move up the value chain

Cross-cultural branding, leadership

Made in China - Baggage or Blessing for Chinese Brands?

Brand Community - Creating differentiation through consumption

Market Orientation – Essential foundation for a strong marketing strategy

Branding and Mergers & Acquisitions

Branding and Celebrity Endorsements

Branding and culture - The strategic winning combination

Leadership and Branding - The Role of the CEO

Brand Rejuvenation - A case study of Sony

Wahaha - Taking the fizz out of the giant cola brands!

Bangkok Airways - Asiaís boutique airline brand

Mandarin Oriental - a leading Asian hospitality brand

Siam Winery - Thailandís wine brand

Jollibee - The brand pride of the Philippines

Taj and Oberoi Hotels - Unpolished Indian hospitality brand jewels

Royal Selangor - The unique Malaysian heritage brand

Vijay Mallya - The spirit behind the Kingfisher brand

Samsung: Building brand equity through brand community

The Korean Wave - driving Korean brands

Celebrity endorsements and profitability

Muji: The Japanese ëNo-Brandí

Asian Brand Strategy - a new paradigm for Asia

Broadband development disparities in Asia


The unique approach of brand consulting creates and enhances business value

Martin Roll is the leading international speaker and advisor on Branding Excellence

Best practices, new knowledge and international insights on branding
Asian Brand Strategy - New book by Martin Roll
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"Martin is a top tier executive, business consulting professional whose accomplishments when it comes to branding excellence, leadership and Asian knowledge, are second to none. He is bright, articulate and freely shares his knowledge with wit and directness. He approaches both life and the consulting process with integrity, knowledge and a "can do" attitude. I would recommend him without hesitation."

Michael Aagaard Andersen
Managing Director
Pandora Asia-Pacific

"Building successful global brands is - and will be - critical for the rapidly increasing number of Asian champions on the global stage. Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations."

Dominic Barton
Worldwide Managing Director
McKinsey & Company
"Asian Brand Strategy is an important handbook for Asian executives aspiring to build strong brands. It provides a solid foundation for future success in the global market place."

John A. Quelch
Lincoln Filene Professor of Business Administration Harvard Business School and Chairman of the Academic Council at CEIBS



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