16 February 2007:
The leading business magazine Strategy+Business has awarded Asian Brand Strategy “Best Business Books 2006”. Asian Brand Strategy is written by business strategist Martin Roll, and has become a best-seller in more than 60 markets across the world. Strategy+Business is published by leading management consultancy Booz Allen Hamilton.
Asian Brand Strategy demonstrates how Asian boardrooms, CEOs and senior management can create superior leadership and enhance shareholder value for Asian companies through strong brand strategies. It is a must-read for anyone business leader interested in Asia and illustrates how Asia is shaping a winning formula.
Said Kevin Lane Keller, Professor of Marketing, Tuck School of Business: "Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing."
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About Martin Roll
Martin Roll, CEO of VentureRepublic, a leading strategic advisory firm on branding. He delivers the combined value of an experienced international branding strategist and a senior advisor to corporate boards and top-management teams in Fortune 500 companies. He brings more than 15 years of management experience from the international advertising and branding industry, and is a renowned keynote speaker at global conferences. Martin Roll is a frequent guest lecturer at INSEAD and a Visiting Professor at CEIBS in Shanghai.
www.asianbrandstrategy.com
