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Best Business Books 2006: Asian Brand Strategy

Martin Roll at Global Leaders India Summit 2006

New global book "Asian Brand Strategy" written by brand strategist Martin Roll illustrates the paradigm shift Asian brands need to undertake to unleash their potential (14 October 2005)

China brand consultancy appoints Martin Roll as international brand advisor (10 March 2005)

Martin Roll becomes chairman of BrandWorld China 2003 in Shanghai (1 August 2003)

Martin Roll is Visiting Professor in Strategic Brand Management at China European Business School (CEIBS) in Shanghai (1 June 2003)

European consulting firm plans to internationalise local brands in Singapore and Asia (31 October 2002)





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Asian Brand Strategy - New book by Martin Roll
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"Martin is a top tier executive, business consulting professional whose accomplishments when it comes to branding excellence, leadership and Asian knowledge, are second to none. He is bright, articulate and freely shares his knowledge with wit and directness. He approaches both life and the consulting process with integrity, knowledge and a "can do" attitude. I would recommend him without hesitation."

Michael Aagaard Andersen
Managing Director
Pandora Asia-Pacific

"Building successful global brands is - and will be - critical for the rapidly increasing number of Asian champions on the global stage. Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations."

Dominic Barton
Worldwide Managing Director
McKinsey & Company
"Asian Brand Strategy is an important handbook for Asian executives aspiring to build strong brands. It provides a solid foundation for future success in the global market place."

John A. Quelch
Lincoln Filene Professor of Business Administration Harvard Business School and Chairman of the Academic Council at CEIBS



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