The Brand Evolution, branding as strategic tool

Strategic Advisor on Branding Excellence

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The Brand Evolution

There is an increasing focus on branding as a strategic tool to drive financial value and competitive advantage for modern corporations. Never has branding been so much in demand across the globe in all industries.

VentureRepublic has found that there are 3 major drivers of the modern branding trend:

Individualism:
Westernised societies recognise the fragmentation of our personal and social identities which encourages self-identity construction through consumption of material good and services.

Globalisation:
Individual consumers are becoming a smaller part of a much larger world and need to find easy and quick ways to guide them through.

Symbolic experiences in demand:
Consumers are buying experiences rather than commodities whose components are largely image driven, intangible and symbolic.

The unique approach of brand consulting creates and enhances business value

Martin Roll is the leading international speaker and advisor on Branding Excellence

Best practices, new knowledge and international insights on branding

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"Martin is a top tier executive, business consulting professional whose accomplishments when it comes to branding excellence, leadership and Asian knowledge, are second to none. He is bright, articulate and freely shares his knowledge with wit and directness. He approaches both life and the consulting process with integrity, knowledge and a "can do" attitude. I would recommend him without hesitation." Michael Aagaard Andersen Executive Vice President Bang & Olufsen Ltd